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Thai Binh: Total tourist turns in the first 6 months of 2023 increased by 14.6% over the same period

In the morning of 7 July, the Steering Committee for tourism development of Thai Binh province held a meeting to review the tourism development in the first 6 months of the year, deploy the tasks for the last 6 months of 2023, and evaluate the organization of Thai Binh sea tourism and balloon Week 2023. Comrade Tran Thi Bich Hang, member of the Provincial Party, Vice Chairman of the Provincial People’s Committee, Head of the provincial Steering Committee for tourism development chaired the meeting.

Comrade Tran Thi Bich Hang, member of the Provincial Party Committee, Vice Chairman of the Provincial People’s Committee, Head of the Provincial Tourism Development Steering Committee addressed at the meeting.

In the first 6 months of the year, the total number of tourists was estimated at 452,659 turns (increasing by 14.6% over the same period), in which mainly domestic tourists, the revenue was estimated at 312.3 billion VND (increasing by 17 7% over the same period). The province currently has 378 accommodation foundations with 5,572 rooms (8 2-star hotels, 2 1-star hotels); 7 outbound travel enterprises, 10 inbound travel enterprises. Tourism products are gradually being formed in the direction of developing eco-tourism, resort, experience associated with spiritual tourism, there have been some big investors sponsoring the planning and proposing big projects on tourism. The state management on tourism has been attached special importance, professional improvement work for cadres and skills for employees has achieved many results. Promotion and advertising work has changed, actively applied technology, implemented digital transformation on tourism. Tourism has contributed to preserving and promoting tangible and intangible cultural values of the province; at the same time, creating jobs and income for employees, contributing a significant part to the socio-economic development of the province.

However, the developed tourism products are not diversified, not characteristic, and the competitiveness is not high; the association of tourist zones and spots with historical and cultural relics and traditional trade villages is still limited. The planning of space development, the building of programs and projects and the attraction of investment projects in tourism are still slow; some zones are being researched and invested, but there are still difficulties in planning, land allocation and land lease. Material facilities and technical infrastructure for tourism has not been developed; the activities of tourism advertising, promotion and investment are not professional, there is no methodical promotion strategy.

Leader of the Department of Agriculture and Rural Development addressed about developing the model of tourism associated with agricultural production.

For Thai Binh sea tourism and balloon Week 2023, the activities happened fully and safely in strict accordance with the set program and plan. The tourism week had many new points, many activities took place for the first time in Thai Binh, creating a highlight, contributing to promoting tourism activities of the province. However, because it was the first time being held on a large scale, some activities took place of low quality and did not attract many people to visit and experience; the survey and preparation of the balloon experience flight location of the flight service provider was incomplete.

At the meeting, the delegates focused on discussing the mechanisms and policies, coordination between functional sectors, the necessity for connecting destinations, creating favorable conditions for tourists to have more experiences in longer journey and accommodation in Thai Binh.

Representative of the Provincial Tourism Association addressed about tourism development in destinations in the province.

Addressing to conclude the meeting, comrade Tran Thi Bich Hang, Member of the Provincial Party, Vice Chairman of the Provincial People’s Committee, Head of the Provincial Steering Committee for tourism development affirmed that the Provincial Party Committee and Provincial People’s Committee were very interested in tourism development. Since then, some localities on the basis of exploiting their potentials and strengths have focused on building and developing the local tourism economy. She basically agreed with the 8 tasks of provincial tourism development in 6 last month of the year.

In order to well implement the set goals, she emphasized that the Department of Culture, Sports and Tourism actively cooperates with other departments and sectors to focus on consulting solutions to overcome shortcomings and limitations in tourism development at present. At the same time, the departments, sectors, units and localities according to their functions and tasks, focus on deploying the resolutions, plans and projects of the central government and province on tourism development. The Department of Culture, Sports and Tourism, and Provincial Tourism Association coordinate with relevant functional sectors and units to focus on developing some outstanding tourism products that are receiving the attention of tourists. In which, each locality needs to determine that promotion of tourism potential is a task that needs attention. On communication work, there should be a connection among communication units to create positive effects in advertising tourism of the province. For the development of tourism associated with agriculture and OCOP products, she suggested the Department of Culture, Sports and Tourism to promote the role of the standing agency of the Provincial Steering Committee for tourism development, focus on guiding the building of tourist spots in the localities.

For Thai Binh sea tourism and balloon Week 2023, she acknowledged the attempts and efforts of relevant functional sectors, localities and units in successfully holding the activities to take place during the week. She wished that from the achieved results, the Department of Culture, Sports and Tourism, the Provincial Tourism Association, in coordination with relevant sectors, localities and units should have specific advice and proposals on holding the tourism week in the following years in conformity to the characteristics of situation and tourism development of the province.



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